Updated: May 10, 2019
Beeswax runs a technology buying platform for digital media. The Beeswax technology allows our customers to buy ad space on websites, mobile apps, video players, and other devices. When ad space is bought or sold our technology fulfills the transaction by delivering the ad to Internet users who visit that site, apps, or device. Generally, an Internet user's computer or mobile device comes into contact with Beeswax technology when a user views an ad delivered by our technology or clicks or taps on the ad to visit the advertiser's website or app.
Advertising supports free content and digital user experiences that we all love. Our goal is to make advertising more effective by helping to display ads that may be of interest to you. We believe that relevant ads are more valuable to users than less relevant ads. More relevance also helps the services that depend on advertising because advertisers pay more for effective ads which in turn leads to higher quality and richer consumer experiences.
Beeswax is a member of the Network Advertising Initiative (NAI) and we adhere to the NAI Codes of Conduct. To learn more about the NAI and the Code of Conduct please visit: http://www.networkadvertising.org/code-enforcement/code.
Beeswax adheres to the Self-Regulatory Principles for Online Behavioral Advertising, the Application of Self-Regulatory Principles to the Mobile , and the Application of the Self-Regulatory Principles of Transparency and Control to Data Used Across Devices published by the Digital Advertising Alliance (DAA). We honor the DAA’s opt-out mechanism for data collection and use in connection with mobile applications. To learn more about the DAA and your choices, please visit www.aboutads.info/choices.
With regard to the General Data Protection Regulation ("GDPR"), Beeswax acts as a Data Processor for our customers. Our customers are obligated to get proper consent from end consumers in order to use any personal data within our system. For example, if a Beeswax customer is using cookies collected on the customer's website to retarget users with ads, the customer is obligated to have the proper consent for the use of that data within Beeswax's system, and to respect opt-outs and the other obligations under the GDPR. We process personal data in a number of ways, each with respect for lawful consent:
The Beeswax technology collects information on behalf of its customers to help target online advertising to you based on your interests. This information may include your IP host address (which we truncate for users from the European Economic Area), your browser type (e.g. Chrome or Firefox), the date and time of the ad request, pages viewed, your operating system (e.g. Macintosh, Windows, Android, OSX), the URL or App you are using, and your Internet Service Provider (e.g. Verizon or Comcast).
We collect contact information through our technology from customers, vendors and distributors who wish to obtain information or support, or to obtain access to our platform. Contact information includes: first name, last name, email address, job title, name of the organization, country, state/region and phone numbers (cell and/or landline). This contact information is used by our sales, support and operations teams to contact our customers, vendors and distributors for the purpose of providing the requested information or support, and/or providing our services. We may collect additional information from individuals applying to work at Beeswax, and we may retain that data as long as necessary to comply with legal obligations regarding employment. We also collect contact information to respond to general inquiries, solicit feedback regarding our platform and support, and to communicate with you via email regarding our current and future offerings.
Like most organizations, we rely on automatic data collection technology (Google Analytics). Google Analytics may collect information on our behalf such as your IP host address, Internet service provider, browser type, operating system and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, number of links you click, search terms, and other data. This information is collected automatically and anonymized by Google Analytics.. For more information on Google Analytics, including how to opt out from certain data collection, please visit https://www.google.com/analytics.
To provide relevant ads to users on mobile devices we may also collect the following mobile specific information: device type, make and model, operating system, mobile advertising identifiers, operating system device identifier (For example, IDFA for iOS and Android ID for Android) and information about the apps you use. We may also use the GPS location of your device if you have opted-in to provide it to one of Beeswax's publisher partners as described below under "Location Tracking."
Your iOS mobile device may provide a “Limit Ad Tracking” setting. On Android devices, your settings may allow you to “Opt out of Interest-Based Ads.” When you have opted out using this setting on a device and that information is passed to Beeswax, Beeswax will not use your information to target ads to you or place you in segments for future marketing.
We also use pixel tags, which are small, invisible 1x1 images on a web page. Pixel tags allow the web page or a third party who serves the pixel tag to set, read and modify cookies. Our pixel tag allows Beeswax cookies to be set, read, and modified when you visit the websites or apps of our partners.
Please click here if you'd like to opt-out from having Beeswax collect your information in connection with our technology.
When you opt out, we will place an opt-out cookie on your computer. This cookie tells us not to collect your information to tailor our online advertising campaigns. Please note that if you block, delete or restrict cookies in any way, or if you use a different computer or Internet browser, you may need to renew your opt-out choice.
Beeswax may receive latitude and longitude of mobile users from publishers or exchanges. We use such data for targeting ads and evaluating their success, and may share it with third party companies acting as controllers (See, Onward Transfers to Third Parties). This information is also maintained in our logs in accordance with our data retention policy (below). In the European Union, when we receive precise location information we truncate the location data to three decimal places to be less precise before storing such data.
Beeswax may offer cross-device linking services to our customers. These services attempt to identify which anonymous identifiers are associated with the same user across devices, such as between a desktop computer and a mobile device. To enable these services, we may, subject to the section on Onward Transfer to Third Parties, share your information with contracted third parties that provide cross-device linking services. For consumers who have opted-out from the use of your personal information by Beeswax, we do not share any of your information with these third parties and do not attempt to re-identify the user in any way. We do not utilize cross-device linking services when we know the user or the ad request is subject to GDPR. To effectively opt-out of our cross-device linking services, users must opt-out on every device and browser using our opt-out methods described below and in the section on Mobile Tracking.
Beeswax may share your information with its customers in connection with the offering of its services. For example, a Beeswax customer may receive a log of all ads they served through our platform, including anonymous cookie IDs, IP host addresses, and other information in non-aggregated form. For users within the European Union, any personal data is pseudonymized (one-way hashed) before being shared with customers and are sufficiently protected as required by Privacy Shield participants (see below for more information about how we handle the transfer of data outside the EEA).
Disclosure to Public Authorities. We are required to disclose the information that we have collected in response to lawful requests by public authorities, including for the purpose of meeting national security or law enforcement requirements. We may also disclose personal information to other third parties when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas.
You may opt out at any time from the use of your personal information for direct marketing purposes by clicking here or by contacting us at email@example.com. Please allow us a reasonable time to process your request.
You may review the information Beeswax's customers store with us about you by visiting our data transparency page here.
Upon request to firstname.lastname@example.org, we will provide you with confirmation as to whether we are processing your personal information, and have the data communicated to you within a reasonable time. As a data processor, we do not directly control any personal data, so any changes or inaccuracies in the data we collect should be addressed to the controllers of such data. Please allow us a reasonable time to respond to your inquiries and requests.
Our servers are located in the US. If you are located outside of the US, please be aware that any information provided to us, including personal information, will be transferred from your country of origin to the US. Except in the case of data transfers under the EU-US Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework, your decision to provide such data to us, or allow us to collect such data it through our technology, constitutes your consent to this data transfer.
Beeswax is subject to the investigatory and enforcement powers of the Federal Trade Commission.
Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to obtain certain information about the types of personal information that companies with whom they have an established business relationship (and that are not otherwise exempt) have shared with third parties for direct marketing purposes during the preceding calendar year, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. If you wish to submit a request pursuant to Section 1798.83, please contact Beeswax via email at email@example.com. Beeswax does not monitor, recognize or honor any opt-out or do not track mechanisms including general web browser, “Do Not Track” settings and/or signals.
We retain the information that is reasonably linkable to a device and collected for ad targeting and/or ad delivery and reporting only as long as is legitimately necessary for running advertising campaigns and in no event longer than thirteen (13) months. We keep opt-out information for longer than this period so that we can continue to honor opt-out requests. Aggregated data, such as the results of campaigns or the amount spent on different inventory sources, may be retained indefinitely provided that the data is not reasonably linkable to a device. Our cookie's duration on your browser may exceed 13 months, but no data associated with that cookie will do so.
Should you have any questions in regards to this policy or Beeswax's privacy practices, please contact us at the following email and they will be more than happy to clarify and assist you in any way possible: firstname.lastname@example.org. If you are unable to obtain the information or resolution that you seek, you may also contact our Data Protection Officer at email@example.com.