Last updated: October 2026

Buyer Cloud supports responsible political advertising and expects all political advertisements to adhere to the relevant local laws and regulations. Buyer Cloud has different requirements for different regions, as set out below. This includes compliance with relevant campaign and election laws, including compliance with electoral "silence periods" where they apply.

Advertisers and agencies using the Buyer Cloud platform are required to comply with the policies below and local laws and regulations in the jurisdictions in which they are advertising. Buyer Cloud does NOT permit political advertising in jurisdictions other than those listed below. If you would like to carry out political advertising in jurisdictions outside of those listed below, please contact your client relationship manager.

United States

Buyer Cloud permits political ads (relating to elections, ballot initiatives, political candidates, and ads intended to raise awareness on certain political or social issues) in the United States. Political ads must comply with all applicable laws, including without limitation all federal, state, and local laws and regulations, including those requiring sponsorship identification disclosures, funding disclosures, artificial intelligence or synthetic media disclosures, and all records and information necessary for Buyer Cloud to comply with all political advertising recordkeeping and disclosure obligations under both federal and state law for both linear and digital advertising. Political ads must also comply with the National Advertising Initiative (NAI) Code of Conduct provisions dealing with such ads. All such compliance is the sole responsibility of the advertiser.

Without Buyer Cloud's prior written consent, Buyer Cloud prohibits all political ads in Maryland and Washington State. Buyer Cloud may, from time to time, add other states, territories, or other jurisdictions to its list of geographies where political ads will not be accepted without express permission.

Political advertisers and their ads must comply with the following:

1. All political ads must be from and funded in their entireties by political advertisers located within the United States.
2. All political ads must contain a clear and conspicuous sponsorship ID (e.g., "Sponsored by" or "Paid for by"), disclosing:
   • the person or entity that paid for the ad,
   • whether it was authorized by a candidate or organization (if applicable), and
   • any additional information required by federal, state, and local laws or regulations.
3. All political ads must be categorized as "Politics," "Political (Elections)," or such other political category designated within the Buyer Cloud platform. Ads categorized this way automatically display the DAA Political Ad icon where technically possible, will result in collection of data for compliance with the DAA's Self-Regulatory Principles for Political Advertising, and clicking the icon will show the supplied information to the user seeing the ad.
4. All political advertisers must complete the Buyer Cloud Smartsheet disclosure of Political Campaign Information before commencing the campaign. Buyer Cloud reserves the right to request additional information as it believes necessary, in its sole discretion.
5. All political advertisers in Alaska must provide Buyer Cloud with a record of each transaction, including:
   • the purchaser's name and contact information,
   • a description of the advertisement and services purchased,
   • the total amount paid,
   • when the advertisement is scheduled to or has run, and
   • a copy of the ad.
6. All political advertisers running display campaigns in California must provide Buyer Cloud with:
   • a copy of the ad,
   • the date range,
   • number of impressions/views,
   • amount spent on the campaign,
   • the name of the candidate or issue referenced in the advertisement, and
   • the committee's name and ID number.
7. All political advertisers in Florida must provide to Buyer Cloud one of the following:
   • For political ads not paid for by a candidate but offered on behalf of a candidate (other than an independent expenditure), a written statement of authorization from the candidate.
   • For independent expenditures, a written statement that no candidate has approved the ad.
8. All political advertisers in Idaho must provide the obligations incurred and the amount paid for each advertisement.
9. All political advertisers in Illinois must provide Buyer Cloud with the name of the person or entity who purchased or requested services, their address, and the amount paid.
10. All political advertisers in Louisiana must provide Buyer Cloud a statement containing the following:
    • The full name and address of the individual or organization, committee, or corporation, and the full name and address of its chairman or other chief administrative officer (CAO) who is the source of the funds used to pay for the advertisement.
    • A statement that the advertisement is being run with the knowledge and consent of the candidate or committee which the advertisement purports has paid for the advertisement.
11. All political advertisers in Nebraska must provide Buyer Cloud the street address of the person paying for the political advertisement(s).
12. All political advertisers in Nevada must provide Buyer Cloud with the cost they paid for all advertisements accepted.
13. All political advertisers in New Jersey must provide Buyer Cloud a copy of the statement of registration required to be filed with the Election Law Enforcement Commission.
14. All independent expenditure committee political advertisers in New York must provide Buyer Cloud a copy of the committee's registration documents filed with the State Board of Elections.
15. All political advertisers in North Carolina must provide Buyer Cloud written authority for each expenditure or independent expenditure from each candidate, treasurer, or individual making or authorizing an expenditure. The independent expenditure authorization shall include the name and address of the individual/entity making the expenditure.
16. All political advertisers in Virginia must identify themselves to Buyer Cloud as an online political advertiser and certify to Buyer Cloud that they are permitted under state and local laws to lawfully purchase online political advertisements.

Buyer Cloud may update these political advertising guidelines from time to time based on changes in law, compliance requirements, industry best practices, and/or any specific restrictions or obligations imposed by inventory holders.