About Beeswax

Our Story

Beeswax was founded by industry veterans who recognized that traditional, one-size-fits-all DSPs, originally designed for an agency model, are under-serving today’s sophisticated media buyers.

From the beginning, it has been our mission to build great advertising software -- so much so that we created an emoji version of our mission statement:

We build great
advertising software

Our Investors

Beeswax raised a $15M Series “B” round led by RRE, Foundry Group, and Amasia with participation from You & Mr Jones in January 2019.

To date, Beeswax has raised a total of $28 million, including the $15M Series “B”, an $11M Series “A”, and approximately $2M in seed funding. Our Series “A”, raised in 2016, was led by RRE and Foundry Group.

Seed investors include the "who's who" of ad tech executives including David Rosenblatt (the former CEO of DoubleClick), Auren Hoffman (former CEO of LiveRamp), Joe Zawadski (CEO of MediaMath), Noah and Jonah Goodhart (CEO of MOAT and a founder of Right Media), Doug Knopper (former CEO of Freewheel), Jim Payne (former CEO of MoPub) and many others. Additional funding came from SV Angel, Highland Capital, and Revel Partners.

Our Hives

Beeswax is headquartered in New York City, with offices in London and San Francisco.

New York

1407 Broadway,
New York, NY 10018

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London

2nd Floor
Central Saint Giles
1 St Giles High Street
West End, London, WC2H 8AG

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San Francisco

600 California St, 11th Floor
San Francisco, CA 94108

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All Posts Engineering

March 25, 2020

Virtual Panel & Survey Results: "What is Ad Tech Doing to Weather the Storm?"

February 25, 2020

Beachfront, Beeswax First to Leverage LiveRamp IdentityLink Bidding for CTV

See coverage of this story in The Drum, Broadcasting+Cable, and Campaign (UK)

February 04, 2020

Delivery Models, a New Way to Optimize

February 04, 2020

Beeswax Adds to Executive Bench: Ad Tech Vets Join as CRO & CMO

Beeswax, the creator of the Bidder-as-a-Service™ has named Bill Schild, formerly of WeWork and Viant,...

July 25, 2019

Engineering Blog: Our Migration from Redshift to Snowflake

Beeswax data engineer Mark Weiss talks about migrating our data pipeline from a legacy Redshift...

June 13, 2019

Beeswax Appoints Matt Clark as its First Vice President of Partnerships

Industry Veteran to Join the Bidder-as-a-Service™ Pioneer

April 17, 2019

Introducing Bid Models: Multivariate Control over Bidding

Since Beeswax introduced our Bidder-as-a-Service™ platform in 2015, we’ve seen a wide variety of marketers,...

March 25, 2019

CEO Ari Paparo on Beeswax and the opportunity for ad tech

Hear from CEO Ari Paparo, as he speaks with Business Rockstars about why he built...

February 19, 2019

Ari Paparo at the IAB Annual Leadership Meeting

Hear from our CEO, Ari Paparo, as he discusses the continued importance of mobile and...

February 19, 2019

Beeswax Integrates with Operative: Because It Ain't Easy Selling Media

Big traditional media companies have serious problems these days. Declining TV viewership, fragmented digital audiences,...

January 23, 2019

Data Pipeline Frameworks: The Dream and the Reality

One of the core problems in data engineering is defining and orchestrating scheduled ETL pipelines....

January 22, 2019

Series ‘Bee’ Funding Announcement

Today we announced the closing of a $15 million Series B funding round, led by existing...

FAQ

The Beeswax Bidder-as-a-Service (“BaaS”) is a unique approach to addressing the challenges faced by programmatic media buyers. Unlike typical demand side platforms ("DSPs"), that share a single technology platform across hundreds or thousands of customers, Beeswax's BaaS solution ensures each customer gets their own bidding technology in the cloud. This architecture allows our platform to offer the most flexibility, customization, and security available. It empowers our customers to deploy their own bidding algorithms, to tailor supply integrations to their needs, and to receive unfiltered raw log data files, among other benefits. For more information, please see our products overview.

The Beeswax Bidder-as-a-Service (“BaaS”) has all the functionality you would expect from a leading DSP, including supply and data integrations, an easy-to-use UI, and off-the-shelf bidding algorithms. However, unlike a typical DSP, the BaaS solution allows our customers enormous flexibility in how they can tailor their bidding, workflow, or data to meet their business needs. For more information, please see our products overview.

The Beeswax solution has over thirty integrated supply partners and most major data suppliers. For a complete list, see our partners page. If a supply partner is not currently listed we can make it available for new customers without much difficulty, so please let us know.

The Beeswax solution has most major data suppliers and over thirty integrated supply partners. For a complete list, see our partners page. If a data partner is not currently listed we can make it available for new customers without much difficulty, so please let us know

At Beeswax, we believe that all programmatic buyers should have control over their bidding algorithms, and that "Bring Your Own Algo" (“BYOA”) is a key optimization feature that marketers should demand from their media buying partners. We have the most comprehensive suite of optimization tools enabling customers of every size and sophistication to deploy a BYOA strategy

Beeswax supports a wide variety of ways to bring your first-party data into the Bidder-as-a-Service. Our Solutions Consultants will work with your team to devise the right approach for your needs. We also support simple solutions like segment pixels, onboarding through third parties like LiveRamp, bulk upload using our REST APIs, and real-time ingestion using our Augmentor APIs.

Unlike many legacy desktop DSPs, Beeswax has natively supported mobile in-app and cross-screen video ads as first-class technologies since our initial launch. At the beginning of 2019, we announced support for Connected TV and continue to increase our inventory availability in that area. We support native ad formats within mobile app environments as well. For a complete list of supply integrations, see our partners page.

We announced support for Connected TV in early 2019 and continue to increase our inventory availability in that area. We support native ad formats within mobile app environments as well. For a complete list of supply integrations, see our partners page.

Beeswax has data centers and supports bidding in North America, Europe, and Asia-Pacific regions. We currently have offices in New York, San Francisco, and London.

No. Beeswax is currently focused on programmatic "RTB" advertising and neither Facebook nor Instagram advertisements can be bought in this way.

No. Google made the decision several years ago to only allow YouTube ads to be bought using Google's "walled garden" technologies.

The Beeswax Programmatic Cloud is a number of tight partnerships that Beeswax has arranged with complementary services like Metamarkets. These partnerships allow our customers to utilize high-value technologies without separately contracting or administering those relationships. For a complete list of partnerships, please see our partners page.

Unlike other DSPs, Beeswax believes that our customers should get the benefits of their media spend as they scale. That's why we have rejected the common "percentage of spend" pricing and instead offer customers flat SaaS-style pricing. The actual price per customer varies based on the volume of traffic, measured as queries-per-second, or "QPS", to their Bidder-as-a-Service instance. Our team works with each customer to determine the proper capacity for the customer's business needs. The entry-level price for the Bidder-as-a-Service is $10,000/month on an annual contract.

When we were building Beeswax and talking to customers about their programmatic needs, there was a clear trend that the people who wanted this product were the most hard working, smartest folks in the advertising business. So what better way to describe our solution than after the product of the hardest working members of the insect world.

Beeswax.IO UK Ltd is a company registered in England and Wales (company registration number 10461933) whose registered office is at Witan Gate House, 500-600 Witan Gate West, Milton Keynes, Buckinghamshire MK9 1SH.

We Build Great Advertising Software

Our Story

We build great
advertising software

Our Investors