The word 'optimization' gets thrown around a lot in the programmatic industry. It’s a key element of any and every successful programmatic strategy. However, most programmatic optimization options today alternate between "black boxes" and simplistic levers -- the consequence being results that fail to meet advertisers’ pay-off expectations.

Check out our guide to understand the challenges with current approaches to programmatic optimization and how we need to shift that approach in order to truly maximize the value of our programmatic strategies.