Join this virtual fireside chat in English to hear how French adtech firm Keymantics created custom audiences and bespoke bidding algorithms combined with AI to manage and optimise campaigns in real-time. In a conversation between Arthur Quero, CEO @ Keymantics and James Dempsey, Account Manager EMEA @ Beeswax, you will learn:
- How Keymantics leverages Beeswax’s open API to provide campaign insights in real-time for its customers.
- How access to complete log-level data enables Keymantics to host customisable bidding algorithms, which their AI trading arm uses to forecast, run and optimise campaigns.
- How Beeswax’s Data Augmentor enables Keymantics to store key-value pairs and use them to augment bid requests with their unique keyword data in real-time to improve campaign results.
- How this delivers better results for clients including Toyota, ASUS, Danone, VW, P&G, Lufthansa and Adidas.Tune in and bring your questions.