Programmatic platforms have led the response to the recent report from ISBA and PwC. We want to give brands the chance to have their say!
While many brands have investigated some level of in-housing, a majority of brands are very happy with their existing set-up. We will ask, how much detail brands want to know about the execution of their programmatic advertising? Do brands want direct relationships with buy- and sell-side platforms? Do they want to interrogate the log level data, choose vendors, manage billing? Or would they just prefer to focus on the outcomes for the business.