IAB Webinar: In App Tracking and User ID Changes

August 19, 2020 | Webcast

The demise of third party cookies has been dominating the headlines since the start of the year, but the conversation around user identity online has so far focused on web environments. However Apple’s announcement in late June, essentially rendering the IDFA (Identifier for Advertisers)obsolete within the Safari app environment has started to shift this conversation, and as an industry we are looking at changes in user privacy and identification, beyond just web.

Join us and a panel of in-app experts to hear about what losing the IDFA could mean for marketers and what data driven marketing might look like in the near future.

 

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