Driving Incremental Conversions with Beeswax and Chalice

October 15, 2020 | Webcast

Join Beeswax Sales Director, Xander Kotsatos and Chalice to learn how to move beyond measuring incrementality to optimizing to it, in real time.

We’ll discuss:

1. Why incrementality matters

2. Moving from CPA to CPIA (cost per incremental acquisition)

3. Taking over machine learning to harness its power for, not against, incrementality

Panelists:

Adam Heimlich, Ali Manning, Ken Rona - Chalice

Kimberly Island-Johnson - Amplifyer

Bring your lunch and bring your questions.

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