15 Minutes with Beeswax: Programmatic Pricing Penalizes Premium

April 21, 2020 | Webcast

Join Beeswax EMEA Commercial Director, Cadi Jones, to learn about how programmatic pricing penalizes premium supply. She will dive into the following questions:

  1. Why does the platform pricing model matter?
  2. What does this matter for buyers and sellers? What types of advertisers are most impacted by a lack of fair pricing, and how does this impact publishers?
  3. What are the alternatives to the established ‘percentage of media’ pricing model?
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