Join Beeswax EMEA Commercial Director, Cadi Jones, to learn about how programmatic pricing penalizes premium supply. She will dive into the following questions:
- Why does the platform pricing model matter?
- What does this matter for buyers and sellers? What types of advertisers are most impacted by a lack of fair pricing, and how does this impact publishers?
- What are the alternatives to the established ‘percentage of media’ pricing model?