One of the questions we are often asked is “Is Beeswax a DSP?” along with “What’s the difference between a DSP and a Bidder?” In the early days of programmatic advertising, these terms were used interchangeably. But as the industry evolves we need more specificity.
In this 15 min presentation, Cadi Jones, Commercial Director, EMEA will explain:
What is the difference between a bidder and a DSP?
Why is this difference important?
What advantages can be gained by thinking about the concepts separately?Event Details