Data Ownership and an In-House Approach

The most sophisticated marketers know that in-housing isn’t really about programmatic buying at all. Rather, success across the programmatic channels stems from the data and insights that power these strategies.

So, we sat down with Michael Katz, CEO of leading customer data platform mParticle, and Ari Paparo, CEO of Beeswax, the programmatic buying platform of choice for marketers looking to in-house, to discuss how brands can effectively access and activate insights from their first-party data to drive performance and unlock programmatic as a powerful revenue channel.