Beeswax’s Bidder-as-a-Service™ (BaaS) technology empowers sophisticated media companies with a programmatic real-time bidding (RTB) platform, completely customized to their unique business needs. With the ability to combine best-in-breed solutions from across the programmatic ecosystem into a seamless whole, media companies can wield full control over the impact that programmatic can have on their business.
Why BaaS?
Traditional demand-side platforms are known to suffer from the black-box effect, often associated with throttled reach and limited optimization capabilities because of their one-size-fits-all approach. But the fact remains that no two brands are exactly the same, nor do they share exactly the same audiences or advertising strategies. So why should they be using the same demand-side platforms with all the same inventory and data partners and all the same optimization capabilities?
This is precisely why we built a programmatic real-time bidding platform that offers all the benefits and capabilities of a traditional DSP from day one. But, it also offers a few crucial custom features that give brands the control, transparency, and data visibility to stay competitive at the most efficient cost.
- Flat Fee: With our SaaS pricing model, advertisers pay a flat monthly fee for their tech usage instead of being charged a percentage of media spend. As a result, their pricing is more predictable and far easier to scale.
- Custom Data & Optimization: Instead of sharing data and algorithms with your competitors as is often the case with traditional DSPs, you can activate your proprietary data and leverage bespoke optimization strategies to differentiate your business and drive performance with a competitive edge.
- Transparent Reporting & Logs: Get insight into full log-level data from across the full RTB bidstream — auctions through conversions — and have this data delivered to your own data store or visualized for you through our integration with Metamarkets.
See BaaS in action:
No matter which type of business model you have, Beeswax’s BaaS technology can be tailored to fit the unique needs of your business.
Here are a few examples:
